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Getting Carried Away

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Enthusiasm is a vital motor for progress but is it always a good thing?

You might remember several weeks ago the viral hit du jour ‘Stop Kony’ (or maybe not, as such things tend to very quickly become ancient history in cyberspace), a campaign mounted by an American charity to ‘raise awareness’ about the ravages committed by Joseph Kony and the Lord’s Resistance Army in northern Uganda. The 30-minute video was a huge success for the charity, Invisible Children, being viewed (at least in part) over 120 million times, and allowed it to shift a staggering amount of its $30 ‘action kits’, the proceeds of which will no doubt go towards the making of further viral super-productions. After the initial blaze of enthusiasm and outrage, brickbats began to rain down on the campaign, coming from rival NGOs, political commentators and, ultimately, those very Ugandans who were themselves victims of the LRA.

 


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